Top 7 URL Shorteners for Marketers (Free + Paid Tools)

1. Gpaylink.com – Best Link Shortener for Marketers

Gpaylink.com stands out as the most powerful URL shortener. It's perfect for marketers who demand performance, tracking, and simplicity. Whether you're sharing links on social media or running ad campaigns, this tool gets the job done efficiently.

It offers custom branded links, advanced analytics, QR codes, and A/B testing. Its user-friendly dashboard makes it easy to manage all your short URLs in one place. Gpaylink.com provides both free and premium plans, making it ideal for beginners and experts alike.

Key Features:

  • Free and affordable premium plans

  • Clean and intuitive interface

  • UTM tracking and geo-targeting

  • Excellent customer support

  • High-speed redirection

2. Bitly – A Reliable and Trusted Tool

Bitly is one of the most widely used link shorteners. It’s popular for good reason — it’s secure, easy to use, and offers link tracking. You can shorten, brand, and manage all your links in one place.

Bitly also integrates smoothly with various marketing tools and CRMs.

Key Features:

  • Branded link creation

  • Real-time analytics

  • Mobile-optimized

  • API support for developers

3. TinyURL – Simple Yet Effective

TinyURL has been around for a long time. It’s free, fast, and works well for quick link shortening needs. There’s no need to sign up. Just paste your URL and get a shorter version instantly.

Key Features:

  • No registration needed

  • Custom alias options

  • Basic link stats

  • Browser extensions available

4. Rebrandly – Professional Branded Links

Rebrandly focuses on creating branded links that build trust with your audience. It's best suited for businesses and personal branding.

Marketers love its ability to create domain-specific short URLs. It also provides advanced link analytics and team collaboration features.

Key Features:

  • Custom domain support

  • Detailed link analytics

  • Team management tools

  • Integrations with 100+ apps

5. T2M – All-in-One Link Management Platform

T2M is more than just a link shortener. It offers a complete dashboard for managing links, tracking clicks, and analyzing data. It’s ideal for agencies and enterprises.

Key Features:

  • Unlimited link creation (paid plan)

  • Password-protected URLs

  • Lifetime data retention

  • Easy-to-read reports

6. Shorte.st – Monetize Your Short Links

Shorte.st helps you earn money from every click. It’s a great option for content creators, bloggers, and affiliate marketers.

This tool pays users when their short links get clicked, making it both a marketing and earning platform.

Key Features:

  • Monetization tools

  • Detailed analytics

  • Fast payments

  • Browser extensions available

7. Ow.ly – Hootsuite’s Built-In Link Shortener

If you’re already using Hootsuite, Ow.ly is a bonus. It integrates seamlessly with the platform and is designed for social media pros.

You get valuable insights on link performance without leaving your Hootsuite dashboard.

Key Features:

  • Built-in social media tracking

  • Secure and trusted by top brands

  • Great for teams and campaigns

  • Mobile-ready performance

Final Thoughts

Choosing the right URL shortener depends on your needs. If you want a reliable, powerful, and affordable option, Gpaylink.com is the clear winner. From casual use to professional campaigns, these tools can simplify and amplify your marketing strategy.

Start shortening smart. Let your links work harder for you.

Published on: 6/10/25, 7:39 AM